Running an Instagram account for a business isn’t as easy as some might believe it to be. With everything from analytics to audience engagement to think about, as well as creating quality content that keeps people coming, successfully managing an Instagram account can be quite the dilemma.
To help you out, we’ve gathered 10 of the best tools and resources you can use to improve your Instagram game. So check them out and see what you think:
1) Keyhole: Real-Time Hashtag Tracking
Hashtags aren’t always the easiest things to deal with. Unless you are on Instagram 24/7, it can be pretty difficult keeping up with the latest trending hashtags. And jumping onto the latest hashtag is a great way to promote your business and connect with your followers, showing them that you’re not just there to try to promote your content.
Keyhole is a great tool for staying on top of the latest hashtag trends and influencers. It has a free version and a paid version, and it lets you know what the top trending hashtags are, how long they’ve been trending, what areas they are from, and the top influencers of those hashtags.
2) Instagram Insights: Analytics and More
Looking for a great way to keep track of your account’s personal business analytics? For this, you actually don’t need to download a separate tool or platform; everything you need is right on Instagram with Instagram Insights.
Instagram Insights gives you all the basic but important details you need to know about your account. For example, how many followers and impressions you’ve gained over the last week, the demographics of your followers and where they come from, and how successful your posts might be. It’s a great way to figure out what works and what doesn’t work.
3) Instagram Business Blog
Here’s another tool that a lot of business accounts don’t pay enough attention to: the Instagram Business blog. Instagram has prepared a ton of resources to help anyone get ahead with their Instagram marketing and business acumen. Whether you’re a beginner or a pro, there’s something to be said about the things you can learn from Instagram’s business blog. Check it out here.
4) Adobe AfterEffects: Interactive Stories
As Instagram grows in popularity, so does the competition to get your audience’s attention. More and more businesses and influencers are making the most of every post they upload; in some industries, it’s definitely becoming a shark pool of creative and fun posts.
So it’s time to step up your game and turn your Instagram Stories into the next big thing. With Adobe AfterEffects, you can turn any great story idea into reality. With just a bit of creativity and editing knowhow, you might create the next viral Instagram video.
5) Bit.ly: Shorten Your Links
While Instagram doesn’t have the short character limit that Twitter does, it’s still a great idea to shorten your links from time to time, rather than filling up your posts with long and windy URLs. The best tool you can use for this is Bit.ly, namely because it offers more than just link shortening.
If you create an account on Bit.ly, you can also track your links for free, as well as find out the clickthrough rates of your history of links. That’s just another insight for your host of analytics!
6) Moju: Get Into the Influencer Market
Social media marketing is all the rage, but influencer marketing is becoming just as big. Having the right influencers make a shoutout or even dedicate an entire post or video to your brand is enough to launch you from nobody to the next big thing. So where do you find the “right” influencer for your market? Moju.
Moju is a database filled with millions of influencers from around the world in a ton of different markets and industries. Whatever your product or service may be, there’s bound to be a great influencer out there just waiting for you to connect with them.
7) Fiverr: Cheap Shoutouts
If you’re not in the market for a partnership with an influencer (which is completely understandable), you might still be interested in cheap shoutouts from popular accounts. For cases like these, a great place to make these quick and easy business relationships is Fiverr.
Fiverr has been around for over a decade, and it’s always been the best place to pay someone a cheap price to get a quick job done. With the rise of influencer marketing, there are plenty of popular influencers with hundreds of thousands of followers willing to give shoutouts for $5 to $20.
8) ToneDen: Scale Through Ads
If you’re looking for more traditional advertising, ToneDen might be the place for your Thousands of businesses and brands have put their faith in ToneDen, who have a great reputation for delivering on their promises. Not only is their UI simple and easy to understand, but they also have a great free trial with plenty of options available.
9) CutStory App: Easy Editing
We don’t all have the time or expertise to edit every single Instagram Story we post, but with CutStory App, that isn’t a problem at all. CutStory App is a great way to quickly and efficiently turn long videos that you could never post on Instagram into short and perfect 15-second video clips.
Available on mobile and completely free, this is so much more convenient than popping every video you shoot into the computer just to trim it down on a bulky video editing program.
10) Gramista: Automate and Grow Your Account
What kind of Instagram tool blog would this be if we didn’t include our own great Instagram tool? Gramista helps you handle your Instagram account, no matter how big or small it might be. We can help you generate thousands of fresh new likes and followers who are perfect for your business.
And to keep your account growing, we can automate interactions, making sure that your customers and audience always feel engaged. Sign up today for your free trial, and see just how effective Gramista can be.