Instagram has become one of the most popular social media apps in 2018, with users (just like you!) sharing 95 million posts per day. That’s no small feat, with stories, posts and comments flying every single second of every single day. For event planners in particular, this is a noteworthy statistic to be aware of - one that should peak the interests of event planners everywhere.
Why should Instagram be of interest to event planners in particular? Because of the greatest features and benefits that the network offers. Stories, hashtags, location tagging and more.
It’s important as an event planner to stay up to date on Instagram, being aware of how you can utilize your account to generate greater revenue opportunities for your business. We’ve done the work for you.
Here are 5 ways you can use Instagram for your event planning business.
1. Determine your business theme and types of posts
Your event planning business has a story - a story that Instagram is ready to tell. With Instagram, you can make your followers feel like they are part of your business.
Determine what your business theme is first and foremost. Whether it’s a bright look and feel for an event planning company focused on birthdays and ‘fun’ events, or perhaps it’s a white, creme and beige look and feel for weddings, determine what your theme is.
Next, determine what types of posts you’ll share. Will you focus on images of your guests, or will you instead focus on stationary and decor? Understanding what your theme and types of posts are will help determine your strategy.
2. Take advantage of Instagram advertising
Instagram advertising and the ad network is one of the greatest benefits of Instagram that event planners can take advantage of.
Business posts - advertising your business - allow you to share images about your business and sponsor or target these posts to a paid network.
There are many ways you can take advantage of Instagram advertising and sponsor opportunities. Here are just a few ways you target your advertising on Instagram:
- Demographic: Through Instagram you can target your demographic through the ad network - from age, location and interests to whether or not your target is on Wi-Fi or LTE
- Stories or In-Feed: Through Instagram advertising, you can target ads through Stories or In-Feed. What’s best for your target?
- Links to your website or to your profile: Is it best to send traffic to your website or to your profile? Determine based on your objectives and targets.
3. Focus on gaining followers
We don’t often encourage this for other industries - focusing on gaining followers exclusively - though for event planners, this is one of the competitive advantages you can offer.
By interacting and engaging with users, you can gain, engage and increase followers. One of the best ways you can do this is through captions. Captions are a great way to encourage your users, followers and potential followers to engage with your posts and thereby grow your followers.
Some of our tips on gaining followers are:
- Tag other users - such as other vendors you work with
- Tag your location - where is the event you are holding?
- Comment and like other posts
- Giving great shout outs in your captions to other followers
- Regramming - sharing user generated content - on your own feed
4. Develop an Instagram for Events strategy
You’re an event planner, so what are you doing during events?
During your next event, it’s important to:
Have an event hashtag.
Hashtags help bring an event together, through helping others discover your Instagram posts to bringing your followers or event guests together in a pre-determined Instagram hashtag.
Be sure to share your Instagram Stories
Instagram Stories are a great way to share your events in real time, tagging users and adding filters as needed
Consider starting a live event
Have you created a live event before? For your next event, it’s important to start! A live event doesn't need to be long. Instead, share the highlights in a 2-3 minute live video.
5. Have fun!
Most of all, be sure to have fun with your Instagram account. As an event planner, you are planning events for your clients that matter - weddings, anniversaries, corporate events, birthdays and more.
Your clients are having some of the best days of their lives, which means that you should have fun, too! Express this through your Instagram account. It’s your public facing image of yourself, your public facing image of your company, which means you should certainly enjoy it every step of the way.
As an event planner, there are so many great opportunities for you to engage with your followers or potential clients to generate awareness and potential revenue for your business. Along every step of the way, be sure to enjoy yourself, express your character through your profiles and showcase your unique creativity through your social media account.