Are you creating Instagram Stories? You should! It has only been a couple of weeks since Instagram released their Story-feature. It was a surprise for many seasoned users, but it’s a step in the right direction. Instagram has now expanded from being your photo gallery to something better, something more engaging. They made it simple for themselves, why ignore trends when you can embrace them? Creating a way to capture, edit and publish an image (or a video for that matter) temporarily is what Snapchat is all about. Now Instagram lets you do the same and they are doing it right. Stories let you share moments that might not deserve a permanent spot on your Instagram, but something that might be fun to show to your followers. All of us will have another reason to open the app because it’s fun to get a peek ’behind the scenes’ into people’s and brands’ everyday activities. Stories will give you more opportunities to interact with followers and create more engaging content on a day-to-day basis. You’ll be able to experiment with new formats and ideas to get more outreach. Some big companies have already started using Stories in unique and exciting ways. Starbucks used them to advertise chilly beverages during very hot days and Taco Bell decided to engage their audience with a series of videos to create an interactive Story. As it turns out, Stories are the new hype. Iconosquare reached out to Instagrammers and found out that 22.3% of them preferred watching Stories over browsing their feed. That’s a lot! Use this information to add more engaging content to your account. Get inspired and create something beautiful.