It’s impressive how a few words can make or break an Instagram campaign. Well, this is exactly the kind of power that a call to action has. Mastering the art of creating a perfect call to action can ensure that the success of your campaign is literally one click of a button away.
Instagram has taken things one step further by offering users the option to add action buttons to their profiles. These buttons can make the conversion rates skyrocket and do a lot for the success of your business. For this reason, every business that’s active on Instagram should know how to use action buttons.
If this is something you still have to check off your list, here’s what you need to know.
How to Add an Action Button to Your Profile?
Action buttons on Instagram are powered by a limited number of third-party services. Before you can add a button to your profile, your business needs to have an active account with one of the partners that Instagram allows you to choose from. They include Fandango for booking movie tickets, Yelp for making restaurant reservations, and StyleSeat for hair and beauty appointment bookings.
Once you’ve created an account on one of these services, here are the steps that you need to follow:
- Make sure that you’ve made or converted to a business profile.
- Go to the profile and tap on ‘Edit Profile’.
- Within the menu, find ‘Business Information’ and then tap on ‘Contact Options’.
- Go to ‘Add an action button’.
- Select the partner you’re working with.
- Enter the URL of your page or account on the partner’s website.
- Tap ’Submit’.
After you’ve set it up, the button will be visible under the Stories Highlights on your profile. Whenever someone taps on it, they’ll open your page in their browser or an external app connected to the service that your action button is linked to.
If you want to remove the button, all you have to do is navigate to ‘Contact Options’ by following the above steps and remove the button from within the menu.
Which Action Buttons Can You Use?
When the first action buttons were released in 2015, Instagram offered a pretty limited choice. Ever since then, they’ve been adding more actions buttons to meet the needs of specific businesses.
Aside from the Text, Call, Email, and Direction buttons, there are four more to choose from:
- Buy Tickets
- Start Order
As you can see, they’re tailored to specific business types, so if any of the options apply to your business, these buttons might be extremely helpful. Still, there’s more to increasing conversions than simply adding a button. If you want to get the most out of this feature, here are some tips to follow:
1. Use Instagram Live
Research shows that 82% of people would rather watch a live video than look at social posts. This is why Instagram Live has such a huge potential. There are very few better ways to remind your audience to go to your profile and click on the CTA than by saying it live.
This will encourage immediate action and will often be more persuasive than any other way of promotion. While coming up with the content for your live video, don’t forget to include this reminder at the end of each video.
2. Use Stories
Of course, when talking about promotion, Stories are unavoidable. They’re one of the most powerful marketing tools that Instagram marketers use, so if you want people to go to your profile and use your action button, Stories are your safest bet.
You can create stories that will only mention the fact that people can go to your profile to book a ticket or make a reservation. Alternatively, you can create an entire story dedicated to this in order to ensure better visibility.
The best thing to do would be to combine these two options. The optimal number of stories you should be posting on a daily basis is three, so make sure to make each of them count.
3. Add a CTA to Your Captions
Many people won’t remember to go to your profile and use any of the action buttons. If you don’t invite them to do this, the buttons are pretty much useless.
This is why some of your captions should include a CTA for your audience to go to your profile. For this method to yields results, make sure that the captions are snappy and short. They need to be visible to your followers without them needing to tap on the ‘Read more’ button.
Pro tip: Include CTAs in the primetime posts. The best days to do this are Mondays and Thursdays, but don’t post around 3-4 p.m.
4. Use Promo Codes
Promo codes can be an amazing tool for increasing both the clock-through and conversion rates. If you offer a promo code to your followers exclusively, there’s a much higher chance that they’ll make use of your action button.
5. Track the Success of the Action Button
Keeping track of the important metrics is essential to success on Instagram. Simply looking at the number of people that follow you isn’t enough, so you need to dig a bit deeper.
Once you integrate the action button, you’ll want to pay close attention to the way it’s performing. Unfortunately, the built-in Instagram Analytics don’t let you do this, so you’ll have to use a third-party app.
This is important if you want to find out which campaigns have led to most clicks. Once you’ve run a few of them, compare their performance to see what it is that’s driving the most people to your profile and your action button.
The Final Word
Instagram is rolling out business-friendly features on a regular basis. Each of them has a lot of potential, so as long as you know how to use them properly, you can expect them to yield results.
The action button is no different. Now that you know how to get it up and running, go ahead and make it a part of your Instagram business page. If you take the tips you saw here into consideration, you might be able to significantly increase your conversions. At the same time, your followers will be able to interacting with your business in a much more convenient way. It’s really a win for everyone.