With the introduction of Stories Highlights, Instagram has given its users a multitude of new ways to add value to their profiles. Aside from taking your marketing aesthetic to the next level, the Highlights feature allows you to brand your profile and share timeless content that lives there for as long as you want it to.
Since around 20% of stories that businesses share result in direct contact with the user, you’ll want to make your highlights as attractive as they can be. Due to their position right below your bio, they can become a centerpiece of your business profile.
Instead of going with a default cover that Instagram provides, you’ll want to create your own. This can set you apart from the crowd and make your profile easily recognizable. It can also bring a variety of other benefits, which you’ll learn more about in this guide.
Here are some ways to ensure that your most valuable stories attract views.
1. Design a Unique Cover
If you want people to remember your business profile, you need to create covers that reflect the style of your brand. There are all kinds of ways to do this, and you can let your imagination roam free.
The easiest way to design a cover is by using the Stories feature to create a highlight name. Once you open Stories, scroll to the Type option. You’ll see the default Modern style, but you can change it by tapping the style button at the top of the screen.
When you find the style you like, type in the name of your highlight. It is best that you keep it simple so that it’s clearly visible. You can type in something like ‘Info’, ‘News’, or anything else that will let the user know that there’s valuable information in your story.
Of course, you can get much more creative with this. You can use many different design tools to create eye-catching covers that will invite your audience to see what the story is about. If you decide to do this, make sure that the key elements of the cover are centered so that the cover doesn’t look sloppy. Also, every cover you design outside of the Stories feature needs to be sized at 1080 x 1920 pixels.
2. Add a New Cover to Your Story
Once you have your perfect design, add/save it to your camera roll. Before you can use it as a cover, you need to add it to your story and then add that story to your Highlights.
Open your profile page and tap on the profile picture to see the story that you want to set as the highlight cover. Then, tap the Highlight icon in the bottom-right corner of the screen.
From here, you can either select an existing highlight or create a new one. To add a new highlight, just Tap the icon, name the highlight, and tap Add.
3. Update the Cover
Once your highlight contains the new design, you can use it as a cover. Tap the highlight that you want to change the cover of and then tap the three dots button in the bottom-right corner of your screen.
In the pop-up menu, select Edit Highlight. From here, you can remove stories that you don’t want the highlight to contain, change the highlight name, and edit the cover.
Select the Edit Cover option and add your new cover design. Reposition the image by dragging it across the screen and then tap Done.
When you go to your profile, you should be able to see the new highlight cover. Repeat this process for every highlight and you’ll give your profile a more branded look.
How to Brand Your Highlights
Highlight covers will make your business profile more visually appealing. However, there’s more to branding your page than just aesthetics.
To keep your followers interested and attract new ones, you need to take a bit more strategic approach to designing your covers and highlights. Here are some tips to get you started:
1. Have a Theme
Even though every highlight should have a unique design, it is important that you stick to a certain theme. This will give your profile a more streamlined look and feel, which will make it easier for users to remember you.
You can go with one design and change the color schemes or some elements across different highlights. You can also use your logo as a cover and add some details to the design for each collection. There’s a ton of possibilities to explore, so feel free to experiment a bit.
2. Arrange Your Highlights Properly
When a user opens your profile, they’ll only see a handful of highlights at a first glance, so make them count. You need to order your highlights in a way that will make navigating through them seamless and intuitive.
Don’t forget that Instagram organizes your highlights chronologically. Always rearrange them so that the most valuable ones come first. It is best if they’re timeless, with the exception of those that contain important announcements of, say, new products or discounts.
3. Keep Highlight Names Short
If you’re not adding the name of your highlight to its cover but want a more creative solution, make sure to name it appropriately.
Each name can contain up to 16 characters, so the important thing is to keep the names short. This ensures a cleaner look and makes browsing through your highlights more effortless. One to two words is ideal, so always try to shorten the name as much as possible.
The Final Word
Creating amazing stories can go a long way when it comes to your Instagram success. However, finding the best way to invite people to watch them is equally important. With the right covers, you can ensure that the effort you put into your stories doesn’t go to waste.
More than 400 million people use Instagram Stories every day, so rising above the mass might seem daunting. By designing unique covers for your highlights, you can get much closer to ensuring that people notice you. Better yet, you can make people want to come back for more.