With more than 200 million monthly users, 40 percent of them from households that earn more than $100,000 per year, Pinterest is becoming increasingly appealing to businesses looking to find customers for their products and services. This popular photo-sharing platform allows users to share content from blogs, websites, and Instagram profiles and organize it into thematic collections known as “pinboards”.
Over the years, one of Pinterest’s main problems was the lack of attribution on reposted content. However, this is about to change thanks to a recently introduced feature that allows businesses to claim their Instagram account on Pinterest. If you claim your account, whenever someone shares content from your Instagram profile, a link to the profile will be displayed next to the pin in question. This feature thus helps you grow your Instagram audience, while also giving you access to some valuable advanced stats.
Claiming Your Instagram Account
To claim your Instagram account, you must have a business account on Pinterest. If you don’t have one, you can either register a new business account or convert your existing private account to business. Once your business profile is set up, you can proceed with claiming your Instagram account.
Instagram accounts can only be claimed on Android and iOS devices. Here’s what you need to do:
- Open the Pinterest app and go to your profile.
- Tap on the Menu icon in the top-right corner of your screen. Depending on your platform, the icon is shown either as a gray hexagon or as three dots.
- In the Settings menu, tap on Edit Settings.
- Scroll down to the Claim Accounts section of the menu. Find Instagram in the list of available apps and toggle the switch next to it.
- Enter your username and password and log in to your Instagram account when prompted.
- As soon as you log in, an authorization request will pop up. Tap on Authorize to confirm your decision to link your Instagram account to your Pinterest account.
That’s all – you have now successfully claimed your Instagram account. If you’re also active on YouTube and/or Etsy, you can claim those two accounts on Pinterest, as well. To do so, repeat the first three steps and then toggle the switches next to the accounts that you want to claim in Step 4. From there, simply follow the prompts to complete the process.
3 Reasons to Claim Your Instagram Account on Pinterest
There are many benefits to claiming your Instagram account on Pinterest. Let’s take a quick look at the three things that you can expect to gain from using this feature.
1. Get Proper Attribution for Your Content
Obviously, the main reason to claim your Instagram account is to get proper attribution on all pins that are sourced from your Instagram account. With this feature enabled, every time someone pins a post from your official Instagram account, it will be accompanied by your Pinterest profile picture, a direct link to your Instagram profile, as well as a Follow button for your Pinterest profile.
A click on the link or the pin itself will take visitors to the original post on your Instagram account. If they click on your profile picture, they will be taken to your Pinterest account where they can browse your content and start following your account. They can also start following your account without going to your profile by clicking on the red Follow button next to the pin in question.
This feature also works retroactively, which means that any pins posted before you claimed your account will be attributed to you, though you may have to wait a few days for the changes to take effect.
2. Drive More Traffic to Your Instagram Profile
With direct links to your Instagram profile displayed next to every pin attributed to you, claiming your account is also a great way to drive traffic to your Instagram profile. If a user likes one of those pins, they are very likely to click on the link next to it and check out your other Instagram posts. If they find your Instagram content engaging, they may also decide to become a follower.
Speaking of your followers and their feeds, Instagram’s new algorithm favors recent posts over popular content from, say, a week or two ago. Because of this, it is easy for your Instagram posts to get lost in the shuffle even just a day after you’ve published them. However, if you claim your account on Pinterest and then pin one of your high-quality Instagram posts that may have underperformed, the post in question will have a better chance to engage your audience and drive more traffic to your Instagram account.
3. Gain Access to Advanced Statistics
Pinterest gives business users access to statistics that show how their content is performing on the platform. Until now, these stats were only available for pins that were posted by you. However, with the option to claim your Instagram account readily available, you can now also see how other users’ pins of your Instagram content are performing on Pinterest.
Thanks to this feature, you can now see how many saves, clicks, and impressions each of your posts has accumulated in the last 30 days. To do this, simply go to your profile and open one of your pins. The statistics will be displayed next to the image. If you click on See More Stats, you can access the all-time stats for each of your pins.
After you have claimed your account, all the pins attributed to you – even those posted by other users – will count toward the monthly viewer number that appears on your business profile on Pinterest. Both you and your followers will thus be able to see exactly how many people are interacting with your content. If you think your numbers are impressive now, expect them to be even more impressive once you claim your account.
The Final Word
Claiming your Instagram account on Pinterest is a great way to grow your audience across your social media channels while also ensuring that your content is properly attributed. This feature allows you to drive traffic to your Instagram profile and extend the lifespan of your Instagram posts.
With this feature, you get to see how each piece of content attributed to your profile is performing on Pinterest. On top of that, you can access some useful statistics that might inform your future social media campaigns.