Back to blog

How to Create a Solid Social Media Vision and Strategy


Many people use social media to keep in touch with family and friends. Businesses use it to market their products and services. And just like businesses need a marketing vision and strategy, they also need a vision and strategy for their social media accounts. If you post randomly or don’t know what you want your social media accounts to achieve, then you’re essentially wasting your time. Your online presence won’t grow as fast as you want it to, or convert followers into customers, unless you have a clear direction for your accounts.

What is a Social Media Vision?

Your vision should outline your business’s goals in relation to social media. Basically, how do you want to use social media to promote your business? It also should outline your business’s strengths and weaknesses when it comes to social media. How are your accounts already successful? Which areas could use improving? Keep your vision short, simple, and succinct. One sentence will suffice. If it helps, write it down somewhere you’ll see it often. Your vision can change over time as your business and online media presence grow. Revisit your vision every six months or so to make sure you’re on the right track.

What is a Social Media Strategy?

Your social media strategy is the steps you’ll take to realize your social media vision. Essentially, it’s a plan, and includes key action steps you need to take to make that vision a reality. When creating your social media strategy, do your homework. Research how to get more followers. Learn how to create better content to increase conversion.

Things to Consider

You should ask yourself some important questions when creating your vision and strategy: What do I want my social media profiles to say about my brand? This is incredibly important. Your social media profiles are often the first point of contact for customers. No one is going to physically drive to a business they’ve never visited before. Instead, they’ll search them on social media first. If your profile is incomplete, has a lot of bad reviews, long response times, and random posts, those potential customers will likely go to one of your competitors instead. Make sure your profiles reflect the quality and authenticity of your business. What do I want my account to look like in 6 months? A year? Two years? You should always be focused on growth. How many more followers do you want to have by a certain point? What’s your target post engagement? And, most importantly, what are you going to do to get more followers? Set goals and create specific plans to reach them. What is unique about my business, product, or service that will make it stand out on social media? This is the million dollar question. If you want successful social media accounts with high post engagement and conversion rates, you have to stand out. Think long and hard about what makes your business different from your competitors. Once you’ve figured that out, make that clear on your social media pages. How do my competitors use social media? You know how your competitors run their business. You know how much they charge for their products and services. You also need to know how they use social media, and whether or not their strategy appears to be successful. Emulate their successful strategies, and take note of anything that appears to be inefficient. How can I improve my accounts to better serve my customers? Although getting new customers is a key goal, keeping your existing ones is just as important. Your social media accounts should provide an overview of your business. It should also be a platform for customer service. Don’t ignore customer questions on social media. Make sure your customers know they can approach your business on social media if they have a question, complaint, or query. How much money am I willing to spend to realize my vision? Like most good things in life, successful social media accounts don’t come cheap. At the very least, you’ll have to pay for post promotion to get your content in front of more followers. You may also want to hire a social media manager, or purchase a monthly subscription to a graphic design service for creating gorgeous promotional images. Make your social media budget part of your social media strategy.

How to Implement Your Social Media Strategy

So you’ve created your social media vision and strategy. Now what? Well, for starters, everything you post should reflect your social media vision. That means you need to post quality content. Run out of ideas for what to post? Let us help. Client testimonials Remember, your social media networks are a great place to showcase your business’s dedication to providing excellent customer service. Ask some of your customers if they’d be willing to provide a testimonial for you to share on social media. Always remember to credit the customer. User-generated content (UGС) Reposting user-generated content will work wonders for increasing your brand awareness. UGC is content that your customers or followers post about your business. Sharing UGC on your social media pages is a great way to show appreciation for your customers. In fact, we love it so much we dedicated a whole post to it. Talk to your customers and followers Ask your customers for their feedback on your business or your social media presence. Take their responses to heart. Or you can just engage with them on a general level, but in a way that relates back to your business. For example, if you run a home improvement business, you might share your current project with your followers and ask them what their next home improvement project is. This will make them feel valued. Want even more post ideas? Check out our master list. The first steps toward having a truly successful social media presence that attracts new customers, retains existing ones, and showcases your product or service is creating a social media vision and strategy. Not having them can hurt your post engagement and cost you customers and followers.