There is absolutely no doubt that Instagram has grown immensely since its launch in October of 2010. According to the company itself, 2018 represented a true landmark in this regard as it signaled the point when Instagram’s global community reached the staggering figure of one billion members. To put that number into perspective, Earth’s total population is nearing the 7.7 billion mark as of the time of writing. No matter how you look at it, that is an incredible amount of people using this social media platform.
And in many ways, this is great. Whether you’re using Instagram to share your personal interests with the world or generate revenue for your business, such a wide audience pool will allow you to reach out to more people than you’d previously thought possible. But, it also comes with one inherent drawback, and it’s easy to guess what it is. With nearly countless Instagram posts being uploaded on a daily basis, getting noticed is certainly no mean feat.
This is a topic we’ve already discussed in one of our previous blog posts, and that’s where we highlighted the importance of personal branding. And when it comes to branding, your visual style is crucial. There are many ways you can address this area, and today’s blog post will cover the use of custom fonts.
Instagram and Fonts
The primary focus of Instagram is clear – photos and videos. That is why features such as the ever-present filters will always be integral to creating your visual style. However, you cannot afford to disregard the importance of any accompanying text. By doing so, you will be turning your back to numerous benefits. After all, text is sometimes the best way to provide context, which is crucial in getting your audience to engage with your content. And because the competition is so fierce, the default font may simply not be enough to get you the results you want.
So, when the time comes to add a personal touch and a bit of flair to something you’re writing, you need custom fonts. But, unlike in many other areas, Instagram doesn’t really give you all that many options here. But despite those limitations, you can actually do quite a bit to spice things up. You just need the right tools to do so.
We’ll tackle this topic from two angles. One will be to explain how to use custom fonts in your Instagram Stories. Following its launch in 2016, this feature has become one of the most popular ways for people to express themselves on Instagram. That is why it will get a special mention here.
But before we get to that, we’ll cover the other text you regularly use – your captions, comments, and bio. While they are not the flashiest aspects of Instagram, they still play a huge role in helping you get the recognition you want. And with a well-chosen custom font, you can give those areas just the boost they need.
Custom Fonts for Captions, Comments, and Bio
As you’re browsing Instagram, you’ll probably run into a caption or a comment written using a very stylish font. If you’ve been wondering whether there is a button you’ve missed that will allow you to do so, there isn’t. Right now, Instagram will only give you one font to use in these situations. It’s not impossible that this will change with a future update, but that’s how it is at the moment.
Because of that, you will need to turn to third-party resources. However, you should not be alarmed by this prospect. It is very simple, and the whole procedure only involves two major steps.
The first is to choose the tool you want. A couple of nice (and free) options are “Fonts for Instagram” and “Instagram Fonts”, but there are many more out there. Then, simply type the text you need, and choose from the many different fonts you’ll be presented with.
The other step is to copy your new and stylish text into the appropriate field on Instagram. As mentioned, this can be your profile page (if you want to give your bio a unique touch), a caption you’re trying to make perfect, or a comment you’re leaving.
Your device may not support absolutely every font out there, but if you start seeing unwanted symbols, simply choose another one.
Custom Fonts for Stories
Unlike with the previous section, you actually have a few extra font options to use with your Stories right off the bat. Stories are a big deal, and Instagram has recognized its users want to make them more engaging.
To use these built-in fonts, simply go to the Stories section and select or take a photo as you would normally. When you get to the typing, look at the top of the screen – you’ll see the word “classic” in a tab. That’s the font you’re currently using. To change it, simply tap. In addition to the standard font, you have four other options:
But, anyone can easily use these fonts – if you want true customization, you’ll need outside resources once again.
As an example, for Typorama, select the image you want to use and choose “Instagram Story” as the crop size. Then, play around with the many fonts you have available, and edit them as you wish. When you’re done, press “Ok, share!” and select Instagram.
When it comes to videos, a good (but not the only) tool to use is Hype Type. Open the app and find the video you want to use for your Story. By tapping the “T” symbol at the bottom of the screen, you’ll see the different text options you have available. You can choose the font and color, and there are even animations for your text. Once you’re satisfied, download the video and use it to create an Instagram Story as usual.
Custom fonts can be a powerful asset in building a recognizable visual style on Instagram. Whether it’s for a caption or a Story, this can set you apart. But, you do need to be careful with how you use them. Rather than always going for the flashiest option, it’s important to have a consistent look that matches the image you’re going for. Being stylish is great, but you don’t want to overuse some of the more exotic font varieties.
Still, whenever you need extra emphasis, a good font can get you there. All of the tools we’ve mentioned work best when you experiment with them, which is why we didn’t go in-depth about their options – the fun part is discovering all the possibilities. So, experiment away and take your Instagram use to the next level.