Back to blog

How to use engagement pods to grow your account


When you’re working to grow your Instagram account, there’s one aspect you always need to be placing a large amount of your focus - engagement. But, finding people to actually engage with your content is not always so easy. 


To help combat this, a lot of influencers have been setting up and using a technique called engagement pods. And that’s what we’re going to talk you through today. 


We’ll explain exactly what engagement pods are, how to use them, and just how effective they are at growing your account on Instagram.




What are engagement pods?


Engagement pods are a technique used by many influencers when they are trying to boost the engagement rates of their accounts. 


They do this by forming “pods” with other influencers. These pods will share with each when they post a new image, and then each member will go to that post and leave a comment. Using this method, they ensure that their images will always get a certain level of engagement, which will help boost its success on the platform.




This is usually done through the direct messages feature on Instagram. But, there has been some speculation that doing this may not be as effective as it originally was. As Instagram works to crack down on fake account activity, users were reporting that sharing images through the platform in order to get engagement was triggering some alarms in the system. 


So, instead, many users have moved these pods outside the platform - using apps like WhatsApp to share their images instead.




How to use engagement pods to boost your engagement


So, you want to boost your own engagement but have been struggling to find people who really want to comment on your posts? These engagement pods could really help you to see the kind of growth you’re looking for. 


Before you go joining pods left, right, and centre though - take a look at your content and make sure that’s not where the problem actually lies. If you want people to interact with your posts, you need to make sure that you’re posting something that pulls them in and makes them want to leave a comment. Make sure that your images are high quality, well edited, and come with great captions that tell the viewers a story. Without this, even an engagement pod won’t help your account to really grow. 



How engagement pods help your account


The reason these engagement pods help to grow your account is because they tell the algorithm that your content is attracting other users. The more engagement you receive within the first 15 minutes of posting a picture, the higher Instagram’s algorithm values your content. 


Reaching more people on Instagram is becoming harder and harder with each algorithm change. But, boosting your engagement in those first few minutes is one sure way to have your post shared with more people. You might even find yourself on the Explore page, and receiving a huge boost in reach, engagement, and conversions.





How to find an engagement pod to join


Engagement pods have been around for a while now, so there are plenty of them in operation that you can join and take advantage of. Most of these pods are advertised on Facebook when they are looking to find new members, or when someone wants to start their own. 


A quick search on Facebook, and you’ll soon find a long list of groups that help facilitate these pods. Make sure that you read the requirements for each pod before requesting to join though. Many will require a certain number of followers, time zone, and reaction time. If you join a pod that expects instant comments in a US timezone, and you’re on the other side of the world - it’s probably not going to be a good match.



How to make the most out of engagement pods


In order to get the best results from these pods, you’ll need to make sure you’re following a few simple steps.



Do engagement pods really work?


As popular as they are, there has also been a lot of backlash against these engagement pods as well. Many brands and social media managers feel like people that use these pods are creating fake influence. 


The people commenting on an influencer’s posts are just other influencers, rather than a brands target market. Many people feel like these pods are just a more complex form of automation and fake activity.


But, the main purpose of these pods is to help get your content seen by more people, so when they are used right - they can still help you become more attractive to brands for partnerships and influencer programmes.


Just make sure you follow all of our tips in this article when joining a pod like this, and you should see some great results!