It is a fact that almost a third of people on the planet use social media websites like Facebook, Instagram or Twitter. This shows that social media has a huge potential when it comes to promoting a business. A bad news is that everyone knows this, so you don’t have the upper hand over your competitors. However, you can use some proven psychology tricks to improve your social media marketing. Here’s how!
Celebrity EndorsementsFor some reason, people feel that taking advices from others (even if they’re not very knowledgeable on the subject) is a better way than taking responsibility for their own actions. An extreme example of this is flipping the coin to make a decision. Instead of waging what’s the better option, some people let the coin decide. This might seem ridiculous to you, but you can take advantage of it. In order to get a huge number of followers, find someone whom people trust to endorse your business. If you’ve been long in the SEO business, you will notice that this trick works not only on people but on search engines as well. When your site gets endorsed (backlinked) by high-authority sites, your Google rank go up. The same is the case with social media. You are likely to get lots of followers if Justin Bieber starts following your Twitter or Instagram profile.
Following the TrendsPeople tend to follow trends almost blindly. Remember the Harlem Shake or the Ice Bucket Challenge? This kind of craze gets quite a lot of attention rather quickly. The problem with it is that it also goes away swiftly. That is why you need to follow the trends and take advantage of them at the right time. When it comes to social media, a good advice is to start using the most popular hashtags or those that are trending at the moment.
Using Close-Up Face ImagesA research has shown that people tend to have a much higher interest in images that feature a human face than those that don’t. In fact, the difference in engagement is really huge. This isn’t only true for social media, but for commercial websites as well. Pages that feature a person image are two times as likely to attract people to sign-up than those that feature text only.
Taking Advantage of “Herd Mentality”A proven fact is that people are more likely to follow an account that already has lots of followers. The explanation to this phenomenon lies in the so called “herd mentality”. People like to be a part of the herd anywhere, even on the social media. The feeling of belonging is the biggest reason why they tend to do this. So, how can you take advantage of this info? In order to get more followers to your social media business page, you need to have an established follower base. One way is to get it is to pay for social media advertising. Facebook, Instagram, Twitter, all offer paid adverts. If you don’t want to spend too much money, there is another way to gain followers. It’s by keeping a very active account. When it comes to Instagram, you can let a bot like Gramista do it, if you don’t have time to do it yourself.