CONTINUE READINGFaced with younger, cooler, and hipper competition, Instagram saw its engagement levels plateau by early 2016. After six years of constant growth, users had found ways to achieve optimal exposure on Instagram with minimal effort. As a result, they were suddenly spending fewer hours on the platform each day. For powers tha...
CONTINUE READINGMore than 400 million people and brands use Instagram Stories every day to share tidbits from their personal lives with their followers. Launched in 2016, this feature was an instant hit with users and has helped Instagram overtake its younger, hipper competition embodied by the likes of Snapchat and Vine.Although In...