You may think that in order to succeed on Instagram, you need to focus all of your energy on photography. Static photos, filtered selfies, travel snaps. While these are crucial to a varied Instagram feed, new studies show that video may be the future of Instagram - in fact, video may be the future of the internet as a whole. Now more than ever, people are preferring video content over text and photography. By 2019, video content will be the driving factor behind 85% of search traffic in the USA alone. The amount of views on Facebook videos is now rivaling Youtube, with over 3 billion people sharing videos every month across the web. Suffice to say, video content is on the rise. Staying ahead of the curve is the number one way to become successful on any social media platform, and since the popularity of video content is growing each year, it’s best to learn how to make fantastic content now before it’s too late. As such, here are a few key tips on making effective videos on Instagram.
Keep videos shortWhile a 5-10 minute video might work for a platform like Youtube, Instagram works at a much faster pace. People will be scrolling through their feeds very quickly and, as such, you need to create bite-sized videos that they can watch, like, and share, all under five minutes. As such, your videos need to ideally be 5 seconds to 1 minute long. This forces you to think creatively, delivering your message in a fast and effective manner, and gives your followers a quick video that they can instantly share.
Make it eye-catchingMake it bright, make it meaningful, make it so your followers want to pause and watch. How you decide to do this will ultimately depend on what the aim of the video is. Are you promoting a sponsored product that you want to show off? Are you updating your followers on an event? Do you just want to connect with your followers one-to-one? Whatever the reason, your video needs to stand out on their feed. The focus of your video needs to be front and centre, so when people scroll by they can understand what the video is about from a glance. If it catches their eye, then they’ll stop and watch - If you’re lucky, they’ll give you a share.
Speak in visuals - Save the text for the captionsWith such short videos, the last thing you want is to clutter it with text. Just like your photographs, you need to speak to your followers through visuals. If you need to include text in your videos, keep it to the absolute minimum, and allow your visuals to attract your viewers. If you need to include more information, such as a link, then the best place for it is in the captions. If people are interested to know more, they will check your captions to find out more. Let the viewer find out the information for themselves - don’t waste precious video content telling them what they can read your captions to learn.
Polished on your feed, Behind The Scenes on storiesThe future of the internet might be video, but that won’t change how people perceive you on Instagram. Your feed is the first port of call for any potential follower. As such, it needs to include your best work. The best looking photos, the most important updates and, yes, even the coolest looking videos. The last thing you want to do is post poor looking videos next to your photos, as this may give a mixed message to your audience. However, with Instagram stories, you can give your followers that rough, behind the scenes view of your brand. Due to the short time span of the posts on Instagram stories, people expect the pictures to be a little rough around the edges. Showing your personal side to your followers through video will help them connect to you, but it’s important to be aware of the expectations of your audience depending on where you post the video. If it’s on your feed, it needs to be a high quality; if it’s on your story, it needs to be personal.