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What is a Social Media Manager and How Do I Find One?

Whether you work with a small business, a large firm, or as an independent contractor, you know that an active social media presence is vital for promoting your services and growing your client base. For many business owners, creating and implementing an effective social media strategy is difficult and time-consuming. That’s where social media managers come in. Social media managers can help small businesses achieve their goals by optimizing their online presence. Our guide will tell you all you need to know about what a social media manager does, how to tell if you need one, and where you can find one.

Responsibilities of a Social Media Manager

The job title is kind of a giveaway – social media managers manage social media, obviously. But there’s more to the job than scheduling a few tweets and posts each week. Let’s take an in-depth look at the duties of social media managers:
  1. Write high-quality copy that generates inbound traffic and sales.
  2. Create a social media plan and posting schedule.
  3. Set deadlines for posts and tasks according to the business’ needs.
  4. Promote and develop the brand.
  5. Identify and appeal to the company’s target audience.
  6. Optimize all content for search engines.
  7. Set goals for boosting inbound traffic, sales, and company reputation.
  8. Provide customer service by directly interacting with customers via social media.
  9. Design images and other visual content.
  10. Convert site and social media visitors into customers or clients.
These are just a few of the things social media managers are responsible for. Chances are most business owners aren’t experts at creating social media plans, cultivating inbound traffic, or optimizing for SEO – and that’s okay.

Tell-Tale Signs You Need a Social Media Manager

You might think a social media manager is better suited for bigger businesses that have bigger budgets. No matter how big your business is, you can benefit from hiring a social media manager – and there are certain ways to tell when you need to do so. Here are just a few of them.
  1. You use a lot of social media platforms. Think about how many social media accounts you use regularly. The big contenders are Facebook, Twitter, and Instagram. If you’re like most of us, chances are you – and your business – uses one or more of the above at the very least. Many of us have both personal and professional social media accounts, and keeping them all updated can be a chore. A social media manager can oversee your professional accounts, which gives you more time to connect with family and friends on your personal accounts.
  2. You micromanage. You oversee everything in your business, from menial tasks to big projects. If you’re also managing all your social media accounts, you can go ahead and tack “social media manager” on to your job title. However, you may not be as skilled at managing your accounts as a bona fide social media manager.
  3. You don’t post very much. You’re busy. Of course you are. You already have enough to worry about without adding social media to the mix. Yet you can’t afford to neglect your social media schedule by putting it on the back burner. You could lose sales, or risk providing outdated or inaccurate information to potential customers or clients.
  4. Writing isn’t your forte. Posting on social media may seem like a no-brainer, but writing engaging posts that earn clicks, clients, and sales takes considerable skill. Bad and/or incorrect writing can cost you customers. Social media managers are expert copywriters, so you won’t have to worry about anyone reprimanding you for that typo in your Facebook post.

How Do I Find a Social Media Manager?

This is a question that doesn’t have a one-size-fits-all answer. The type of social media manager you need depends on your budget, your business’ needs, and the industry you work in. Here are a few tips for finding talented social media managers who can help you achieve your goals.
  1. Determine your business’ budget and needs. Before you start your search, take a few minutes to figure out what you need and how much you’re willing to spend.
  2. Post a job ad. Even though you should spend some time searching for yourself, you should also post that you’re hiring so potential employees can come to you.
  3. Ask your colleagues for recommendations. Are you impressed with someone else’s social media presence? Don’t be afraid to ask that person or business if they use a social media manager, and if so, could they recommend one to you. Word of mouth shouldn’t be underestimated even in the digital age.
  4. Surf LinkedIn and other hiring sites. If you want to add a full or part-time social media manager to your team, surfing hiring sites is the way to go. Most social media managers have portfolios and resumes posted to their hiring profiles, so you can evaluate their skills and work for yourself.
  5. Shop around on CloudPeeps. Hiring a freelance social media manager can be ideal for many small businesses that don’t require one or more salaried social media manager(s). On CloudPeeps, you can find a social media manager who has the skills and experience you need for the price you want.
The advent of social media has revolutionized the way we live. We use social media to communicate, shop, eat, read, plan, play, and so much more. In an age when people are increasingly reliant on smart phones and social media, an active and engaging social media presence is not just good for business – it is imperative. But you can’t run your business and all your social media accounts at the same time, which is why you should consider hiring a social media manager. Social media managers can chat directly to customers, write engaging blogs and social media posts, plan and implement social media strategies and so much more – helping you take some of those tasks off your to-do list.