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Real time marketing is different from scheduled campaigns, or even posts planned ahead on Instagram. Real time marketing engages with followers based on real time information. It is a strategy focused on quick and timely responses to current events, such as breaking news, customer actions, and trending topics.
What are some examples of real time marketing?If you are social media savvy, you may already be doing some real time marketing without even realising. Here are some common examples of real time marketing that you can use. Triggered emails - When someone follows you, or interacts with your website, you can use marketing tools trigger an automated response that is immediately sent to their inbox. This could be a word of thank you, a special offer, or an exclusive piece of content. This helps reward the person for following you, and lets them know that they are acknowledged. Replying to Posts - This seems obvious, but it’s crucial to respond to your customers and followers, especially if they have a complaint. Replying to your followers is one of the easiest, most rewarding real time marketing strategies, as it shows your audience that you are engaged with what they have to say. Coverage and Response to Breaking News - Throwing in your thoughts about breaking news allows you to become part of the conversation. It allows your content to be seen by a wider audience and, depending on how you respond, you can see a huge influx of followers. You can either say something meaningful, to show people that you are aware and opinionated about current events. Or, like the famous Oreo Superbowl Image, you can make content that connects with current events and makes your followers laugh.
What are the pitfalls of Real Time Marketing?Every strategy has pros and cons. Being aware of how you can fail will make sure your marketing is effective and engaging. So, in light of this, here are some pitfalls of Real time marketing. Falling Flat With Your Audience - This is perhaps the most common fault with real time marketing. When you are responding to current events, there is no room for planning. So when you post something, it can either go remarkably well, or fall flat on its face. Sometimes, it’s because you rushed the post. Sometimes, it just doesn’t resonate with your audience. Either way, if you are going to use a real time marketing strategy, you need to be prepared for some unresponsive posts. Too early, Too Late - Timing is everything to real time marketing. You need to put your content out at the perfect moment, when as many eyes are looking, and as many ears are listening. Posting too early means that your content is buried under everyone else, but posting too late means that no one is watching. Learning when to post comes with practice - but even then, you’re not always going to get it right. Not as high quality as scheduled content - You can’t use real time marketing all the time. Otherwise, you will simply be reacting to things other people do, rather than crafting something meaningful to say. Having content scheduled in advance will always be higher in quality than real time marketing content, so you cannot rely on real time marketing all the time.
What are the benefits of Real Time Marketing?Instant Gratification - Followers are always looking for something they can relate to. And with the constantly changing nature of social media, if you can create something that is relevant and relatable to the moment, then you’ll have a higher potential to go viral. People will want to share it with others, offering them the same instant gratification they received. And all the while, you’ll be gaining followers and views, perhaps in the blink of an eye. Forces You To Study Your Followers - The only way you can effectively implement real time marketing is by learning what your followers like. Would they want to hear your thoughts on politics? Or do they want a review of a movie? Deciding what current events to respond to is based around what your audience wants. As such, real time marketing forces you to think about your audience; to get to know them, so that you can speak to them on their terms.