Back to blog

Why You Need a Freelance Social Media Manager


If you’re running your business and managing your professional social media accounts by yourself, you’re doing the job of two people. You have enough work to do as a business owner, and you shouldn’t be afraid to outsource where you need to, especially when it comes to social media management. Hiring a full-time team member isn’t feasible for all businesses, so if you’re looking for someone to handle your social media accounts, consider hiring a freelancer. You can decide how involved you want to be with social media planning. You may want to hire a freelancer as more of an assistant, or as someone who can completely take over your social media accounts. No matter your needs, freelancers are a great option for the modern business owner. Let’s take a look at all the ways a freelance social media manager can benefit your company’s social media presence.

How Freelancers Can Boost Your Brand

Directly interact with customers in a real, human way.

While Instagram bots and other automation services are useful, some of them can make your account seem untrustworthy, particularly those that automatically reply to comments. By hiring a freelance social media manager, you won’t have to worry about any of your comments sounding inauthentic. Your social media manager can personally respond to every comment, which will increase your customer reputation.

Create a content calendar.

If you’re not already using a social media calendar, you should be. Random posting can actually hurt your online presence, which is why a content calendar is key for social media marketing. Social media managers are skilled at planning and creating content. They can create a custom social media post calendar so you know exactly what you’re posting and when.

Take some stress off your shoulders.

When you hire a freelance social media manager, you won’t have to worry about updating your social pages or marketing your brand yourself. They’ll take care of all that for you, giving you more time to focus on running your business and enjoying your personal life.

Brainstorm ideas for new content.

If you need a social media manager because you’re running out of ideas for what to post, a freelancer can help you brainstorm ideas for fresh content that will boost your brand and attract new customers. After all, content creation is a big part of their job.

Where to Find Freelancers

Not sure where to start looking? Don’t worry – we’ve got you covered. Upwork. This is the most popular freelance platform. And since it offers more than 12 million freelancers, you'll be spoiled for choice! Upwork Project Success Talent Specialists also help new clients find the best freelancer for the job, so you don’t have to spend hours searching. PeoplePerHour. Though Upwork is the most popular, PeoplePerHour offers the most features. Not only can clients post ads for jobs, but freelancers can also post Hourlies, which lets them market their own skills. PPH is also more competitive, and applicants often send proposals for jobs a few hours after they’re posted. Fiverr. This platform is a little different. Freelancers create job ads describing what they can do for you. This makes it easier to find someone with experience in both social media management and your own industry.

Questions to Ask Freelance Candidates

When you post your job, you’ll usually get the chance to interview the applicants before making a decision. Here are just a few key questions you should ask your applicants.
  1. Do you have previous experience in social media management?

    This is not always necessary, but is certainly helpful. The freelancer should tell you a little bit about their previous role. Their claims should be supported with a portfolio, work samples, and/or client feedback. Be wary of freelancers who claim to have experience but don’t provide any evidence of their previous work.
  2. What makes you the right candidate for the job?

    Give the candidate space to describe their strengths and what makes them a good fit for the role. You want someone who’s confident in their work, but not overly pompous.
  3. What is your hourly or project rate?

    Established freelancers usually have a set rate at which they work. Remember that freelancers are kind of like employees and employers at the same time, so you’ll need to negotiate a price based on their own rates as well as your budget. 

Keep in mind that quality work doesn’t come cheap. Freelance platforms also charge service fees of up to 20%, in addition to taxes, which means your freelancer won’t receive the full amount you give them for a project.

Tips for Finding the Right Freelancer

Now that you’re all set up on a freelance platform and ready to begin your search, here’s what you need to keep in mind.

Look for someone with expertise in your brand or niche.

Again, this isn’t always necessary, but is definitely helpful. Many freelancers are skilled researchers who can learn new information quickly. Finding a freelancer with experience in both social media management and your own industry will be tough. You’ll need to decide which is more important to you.

Search for freelancers with high ratings.

Most freelance platforms have some sort of rating system based on client feedback. You’ll want to look for the freelancers with top ratings and good client feedback. The freelance platform you’re using can often help you find the right freelancer.

Be clear about your expectations.

Your job ad should give a brief overview of your business and discuss the freelancers’ main duties. You can provide more detail during the interview, but the freelancer should know exactly what you expect them to do before you interview them.

Pay attention to time zones.

Since all work is done remotely, you’ll need to pay attention to time zones. It may be a good idea to hire someone whose time zone is several hours ahead of yours. That way, your freelancer can work on your project while you’re still snoozing away. Alternatively, you may want to hire someone in your own time zone to make communication easier. In short, hiring a freelancer gives you more freedom in all areas of your life. With a freelance social media manager, you’ll have more time to focus on running your business and spending time with your family and friends. Hiring a freelance social media manager is the best way to fulfill your own needs and expectations at the price that suits you best.