The fact that 375 million people use direct messages (DMs) on Instagram every month shows how big the Instagram Direct feature is. Still, many marketers don’t take advantage of its potential, as it remains one of the most underused Instagram marketing tools.If you’re not using it already, you should st...
How to Use Instagram’s New Nametags Feature
CONTINUE READINGEvery once in a while, Instagram rolls out a new feature that enhances the user experience. As a result of these efforts, the platform is growing about 5 times faster than any other social media website.These new additions have made the platform richer and offered many opportunities for people and businesses to spread ...
With almost half a billion daily users, Instagram Stories provide plenty of opportunities to promote your business or brand. From behind the scenes videos and product demonstrations to Q'n'A sessions and new product teasers, there are many fun and creative ways to make the most of Instagram Stories and inc...
More than 400 million people and brands use Instagram Stories every day to share tidbits from their personal lives with their followers. Launched in 2016, this feature was an instant hit with users and has helped Instagram overtake its younger, hipper competition embodied by the likes of Snapchat and Vine.Although In...
Faced with younger, cooler, and hipper competition, Instagram saw its engagement levels plateau by early 2016. After six years of constant growth, users had found ways to achieve optimal exposure on Instagram with minimal effort. As a result, they were suddenly spending fewer hours on the platform each day. For powers tha...