The introduction of Shopping on Instagram in 2017 changed the way businesses use the popular social media platform to advertise and sell their products. Rather than having to rely on their followers to visit their website and manually look up the products they were interested in, they could now add clickable...

Back in the day, Instagram had a basic premise and was pretty simple in its execution. You saw something you liked, grabbed your phone, took a picture, and posted it. But as the platform grew in popularity, an ever-growing list of features made its way onto it. This gave content creators more opportunities and ...

With more than 200 million monthly users, 40 percent of them from households that earn more than $100,000 per year, Pinterest is becoming increasingly appealing to businesses looking to find customers for their products and services. This popular photo-sharing platform allows users to share content from blogs, websi...

Whether it’s on their phones or computers, people spend a fair chunk of their day browsing social media. You do not really need any numbers to prove that as it is enough to simply take a look at the people in your surroundings. But if you do want some stats, research shows that the average internet user spent...