We can give you all the tips and tricks in the world when it comes to social media strategy, particularly Instagram, though seeing it in action is where such tips and tricks can really make a mark. Watching, or admiring, how other brands are activating on their Instagram strategy can give you new, creative ideas to apply to your ow...
5 Instagram Metrics You Need To Track
CONTINUE READINGGrowth metrics and vanity metrics. The two are often confused, especially when social media managers or marketing representatives aren’t focused on the bottom line, the revenue, the metrics that actually matter. This often leads to tracking of far too much data, especially data that impacts key business decisions. Growth metrics through Inst...
Did you know that Instagram users “like” over 4.2 billion posts per day? With 1 billion users on the network (and growing significantly - daily Instagram users hit 500 million in September 2017, meaning the network has seen tremendous growth over the last year alone), there’s no wonder why busines...
When it comes to algorithms on Instagram, the jury is often out as to how some posts generate a plethora of likes and comments, while others can be left behind in the tumbleweeds. As such, brands and individual influencers are always testing, searching for the perfect balance between frequency of posts, usage of hashtags a...
Being an influencer is the hot new career that everyone wants to master - but with so many people out there trying to break through, how do you set yourself apart from the rest? If you want brands to choose to work with you, you need to be able to provide them with value as well. And it’s not only about how many followe...